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Justin C. Floyd

Managing Director

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As the leader of JCF Capital, Justin provides executive management, finance, and business development services to a variety of clients including real estate developers, high tech companies, medical device, life science, private equity, venture capital, and other investment firms and funds.

With over 30 years of experience, Justin is a motivated leader with highly exceptional negotiation, analytical, organizational, and interpersonal skills Justin's proven strengths in financial modeling, financial analysis, capital sourcing, and business planning has served many clients in a variety of industries Justin specializes in debt and equity capital raise private placements and lower to middle market buy side and sell side M&A transactions.


Justin was the acting hands on Chief Financial Officer and turnaround advisor of a hybrid hedge fund debt buyer and national collection agency focused on the acquisition, management, and resale of charged off consumer debt portfolios Initial scope of the engagement included the reorganization and restructuring of the company to reduce overhead and improve operational efficiency, the review and implementation of accounting controls, and the setup and management of policies and procedures including cash management, vendor payables, payroll, bank and other significant financial reconciliations, accounting, financials, and projections along with other special process improvement projects and daily management tasks Justin was highly active and took a lead role in all significant capital raise transactions, due diligence meetings, and support Justin also was the principal liaison with fund and corporate investors high net worth individuals, family offices, and fund of fund investors Justin also managed relations and ongoing transactional support with fund administrator, fund Directors, auditors, corporate bankers, in house and external counsel, a national network of external agencies, primary and secondary buyers and sellers Managed oversight of more than 150M of invested capital, onshore and offshore funds, 50 employees, 100 vendors, and more than 200 external agencies.


Justin has also provided hands on mergers and acquisition advisory services to Cisco Systems, Inc where he has assisted the business development, finance, and tax teams in asset and stock deals, identifying and addressing diligence and valuation issues, tax structuring and planning, and the integration of target acquisitions through complex international reorganizations and business planning Advisory services have directly supported more than 20 Cisco acquisitions valued at over 500 million In addition, Justin has provided post acquisition integration advisory services to Cisco Systems, Inc supporting over 25 prior mergers and acquisitions Justin's professional tenure demonstrates proven strengths in finance as well as operational experience as a seasoned entrepreneur where he cofounded and was president of eDigital Entertainment an emerging online gaming company For clients, Justin brings an in depth awareness of the capital raising and funding process throughout the various stages of a company's lifecycle.

Prior to consulting, Justin's corporate background includes senior management roles at Stonefield Josephson, Inc mergers and acquisitions management position at KPMG LLC, and various other management roles at Deloitte Touche LLP and Ernst Young LLP Justin matriculated at University of Delaware where he received his degree in Accounting in 1994 continuing to complete his Certified Public Accounting (certification through the State of Maryland and active since 1995).


Justin is security licensed with Series 79, 82, 63, SIE, and 24 General Securities Principal licenses. He is also a Registered Representative of and Securities Products are offered through Finalis Securities LLC Member FINRA/SIPC. JCF Capital Markets, LLC and Finalis Securities, LLC are separate, unaffiliated entities. 

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